Haier Refrigerator Ad series for IPL Spots
The consumer is always right and, is definitely smart enough to buy their refrigerators.
Tasked to create an effective, evocative and engaging ad for India's most expensive ad spot - the 'Indian Premier League', during a time of bad bilateral relations between brand's home country and the market isn't the smoothest of rides.
So the plan was just to focus on the product and make the story around that rather.
A story that breaks the clutter and a story that's honest for the audience. When it comes to running the house - it is usually the mom's and who do you see the salespersons in electronics stores talking to? The address the man and so do most consumer electronics brands unfortunately. The audacity!
I flipped the narrative. I addressed the real decision-makers in the house—moms. Because, when it comes to running the show, they're the true MVPs.
The ads had more than 50 million views on YouTube, including a very special one - my mum.
Enjoy the 3 ads series below!
